Seek Truth and Report It
-
Take responsibility for the accuracy of my work.
-
Remember that speed nor format excuses inaccuracy.
-
Provide context.
-
Gather, update and correct information throughout the life of a news story.
-
Be cautious when making promises, but keep the promises I make.
Minimize Harm
-
Balance the public's need for information against potential harm or discomfort.
-
Show compassion for those who may be affect by news coverage.
-
Recognize that legal access to information differs from an ethical justification to publish or broadcast.
-
Realize that private people have a greater right to control information about themselves than public figures and others who seek power, influence, or attention.
-
Avoid pandering to lurid curiosity, even if others do.
Act Independently
-
Avoid conflicts of interest, real or perceived.
-
Refuse gifts, favors, fees, free travel and special treatment, and avoid political and other outside activities that may compromise integrity or impartiality, or may damage credibility.
-
Be wary of sources offering information for favors or money; do not pay for access to news.
-
Deny favored treatment to advertisers, donors, or any other special interests, and resist internal and external pressure to influence coverage.
-
Distinguish news from advertising and shun hybrids that blur the lines between the two.
Be Accountable and Transparent
-
Explain ethical choices and process to audiences.
-
Respond quickly to questions about accuracy, clarity, and fairness.
-
Acknowledge mistakes and correct them promptly and prominently.
-
Expose unethical conduct in journalism, including within my organization.
-
Abide by the same high standards I expect of others.